2026 iDEA Awards FINALISTS

aDVERTISING ACHIEVEMENT

BEST AUDIO CAMPAIGN

BBC StoryWorks: Resilient Edge: A business vitality podcast from Deloitte
David&Goliath: Child Rescue Coalition - Letters from a Predator
Saatchi & Saatchi: One Drive Can Change Your Mind
SiriusXM Media: Hyundai Palisade and Conan O’Brien Needs a Friend
Spotify: Toyota Grand Highlander & Spotify Good Hang with Amy Poehler
Walton Isaacson: The Art of Anticipation

BEST AUTO CAMPAIGN

Canela Media: Hyundai Leverages Content Gamification for Deeper Engagement with U.S. Hispanic Audiences through Club Canela
INNOCEAN USA Hyundai Getaway Sales Event: Deals so right, it almost feels wrong
LG Ad Solutions +Intertrend Communications: LG Ad Solutions + Intertrend Communications: GRIP, A Toyota Movie
Saatchi & Saatchi: Window to the Wild
Walton Isaacson: Reaching A Higher Standard

BEST BRANDED CONTENT CAMPAIGN

AllGear Digital / Saatchi & Saatchi: Toyota Trucks | Destination Detour
BBC StoryWorks: Resilient Edge: A business vitality podcast from Deloitte
David&Goliath: Jollibee x KATSEYE - Bee in the Band
Emergent Media x Saatchi & Saatchi: Sounds of the Road 2025, Presented by Toyota, SiriusXM & Emergent Media
INNOCEAN USA: The IONIQ 9 Escape Room
Saatchi & Saatchi: The ‘Thon Song (feat. SisQó)

BEST CAUSE MARKETING CAMPAIGN

Infinity Marketing Team: Archer Aviation
INNOCEAN USA: Refacing the Future
Mundial Media: United for a Clean and Just Future North Carolina
Studio71 / Fixated: EX Program - MBCS, Truth Initiative, Studio71, and Katya Zamo
Wonderful Agency: The Boy And The Bot

BEST ENTERTAINMENT CAMPAIGN

Liquid Advertising: ARC Raiders Media Campaign
Overwolf Ads: How Universal Pictures Dropped Hollywood Icon Bob Odenkirk into Fortnite to Drive Box Office Success for Nobody 2
Outside Inc.: Toyota x Outside | Your Window to the Wild
VIZIO/MediaHub: Fear Factor: House of Fear

BEST OUT OF HOME CAMPAIGN

Adway International: Adway Experiential (SDCC)
billups Nike 2025 North America Marathons by billups, W+K & PMG
Digital Culture Group x ReachTV x Assembly: Fossil, Assembly, ReachTV, Digital Culture Group (DCG): Cross-Environment Resonance Campaign
INNOCEAN USA: The Towel Coupon
Outfront Studios: Yes on 50

BEST SHORT FORM VIDEO

Deutsch: The Sweetest Punishment
INNOCEAN USA: Pull in Imagination
Party Land: Always With You
Party Land: Love the Way You Look
RPA Advertising: Places You Can't

BEST SOCIAL MEDIA CAMPAIGN

Edmunds: Edmunds "Triple Play"
INNOCEAN USA: Loco AI
INNOCEAN USA: The IONIQ 9 Escape Room
The Content Code: Sports Illustrated Predict Gamers vs Greats
Saatchi & Saatchi: #UncensorYourHealth
Saatchi & Saatchi: Minivan Mom Stigm

THINKLA INNOVATOR

AdGood Foundation: AdGood Leverages Magnite’s streamr.ai to Create and Scale Impactful Ads for Nonprofits
Infinity Marketing Team: Archer Aviation
INNOCEAN USA: Build & Search Inventory
Saatchi & Saatchi: #UncensorYourHealth
The Content Code: Sports Illustrated Predict Gamers vs Greats

CAMPAIGN OF THE YEAR: PARTNER

Digital Culture Group Fossil, Assembly, ReachTV, Digital Culture Group (DCG): Cross-Environment Resonance Campaign
EXTE and Davis Elen EXTE and Davis Elen: Predictive Attention Optimization Drives Engagement and Store Visits for Regional McDonald's
KARGO Panda Express "Have You Eaten Yet?" Campaign 2H 2025
LG Ad Solutions + Intertrend Communications: LG Ad Solutions + Intertrend Communications: GRIP, A Toyota Movie
Madhive Shifting Gears: How SoCal Chevy Generated a 40% Lift in New Chevy Sales with Madhive & Fox Dealer in Q4

CAMPAIGN OF THE YEAR: AGENCY

billups: Nike 2025 North America Marathons by billups, W+K & PMG
Deutsch: The Last Hater
INNOCEAN USA: Hyundai Getaway Sales Event: Deals so right, it almost feels wrong
RPA Advertising: Places You Can't
Wonderful Agency: The Don't Hold Back Snack Campaign

COMPANY AWARDS

PARTNER OF THE YEAR

KARGO
LG Ad Solutions
Nexxen
The Trade Desk
VIZIO Ads
Zynga Ad

INDIVIDUAL AWARDS

SALESPERSON OF THE YEAR

Allison Lo: LG Ad Solutions
Danielle Bracamonte: Nexxen
David Nguyen: LG Ad Solutions
Dmytri Johnson: KARGO
Kirsten Conrad: Lyft
Kristin Young: Life360

AGENCY LEADER OF THE YEAR

Braden Blacker: The Content Code
Joelle Krakower: Canvas Worldwide
Randy Gudiel: Orci
Stacey Cho: Team One