Andrés Rincon
SVP of Sales
Canela Media
New York, NY

As one of the original members of Canela Media’s leadership team, Andres Rincon has been a key architect of the company’s commercial strategy and revenue growth from day one. He currently serves as Senior Vice President of Sales, USH East, based in New York City. Since joining Canela in 2020, Andres has played a pivotal role in launching and scaling its U.S. operations—positioning the company as a next-generation, culturally relevant entertainment brand for U.S. Latinos. Under his leadership, Canela has exponentially expanded its advertiser relationships across both general and multicultural markets, while championing an inclusive, innovative, and content-first strategy that delivers results.

In addition to leading sales across the U.S., Andres was instrumental in launching Canela’s commercial operations in emerging LATAM markets, including Mexico and Colombia—bringing his global perspective and deep cultural fluency to the company’s international growth.

Prior to Canela, Andres held senior sales and leadership roles at Latination, Telemundo, Azteca America, and CNBC Europe, consistently delivering revenue growth and strategic innovation across linear, digital, and streaming platforms. He brings over two decades of experience in ad sales, business development, and go-to-market strategy, and is widely recognized for his collaborative leadership and authentic client relationships.

Andres holds a Master of Science in Integrated Marketing from New York University. A proud native of Colombia, he currently resides in Brooklyn with his son.