Catherine Gilham
Group Director of Media & Investment
Ars x Machina
Seattle, WA

Catherine Gilham is the Group Director of Media & Investment at AXM (Ars X Machina), where she leads media strategy and investment, driving growth through smarter, more connected media ecosystems while aligning strategy and investment teams to deliver more effective results. She is known for bringing a strong analytical lens to planning, balancing media investment and innovation with measurable business outcomes.

With 15+ years of experience, Catherine has built her career on the agency side, often working embedded within client teams—shaping strategy from the inside out and translating planning and investment into tangible business impact. She has led integrated media approaches across traditional, digital, programmatic, and emerging platforms for brands across multiple categories. Catherine is passionate about pushing the industry forward through thoughtful strategy, strong partnerships, and a commitment to continuous learning.