Craig Jordan
EVP, Podcast
Studio71
New York, NY
Craig Jordan is a veteran in podcasting, starting his career in 2008 and working with the industry’s biggest publishers, including This American Life, Serial, WNYC, Wondery, TWiT, and HowStuffWorks, to shape revenue models and advertising strategies still used today. As a founding member of Podtrac, he helped build the infrastructure and measurement standards that brought legitimacy to podcast advertising and introduced major brands like Audible, 23andMe, Rocket Mortgage, HelloFresh, and Squarespace to the medium - brands still investing in podcasting a decade later. In 2019, he joined Studio71’s podcast division, growing the network 400 percent in its first year and sustaining consistent growth since, creating a top-ranked network with hits such as Kill Tony, Club Random with Bill Maher, The Bald and Beautiful with Trixie and Kayta, and Shane Smith from Vice. With over 18 years of experience and hundreds of millions in ad revenue facilitated, Craig remains a central force in shaping the future of podcasting.