ELIGIBILITY, ENTRY, AND FEES

 

PUBLIC VOTE 4/3 - 4/19

FINALISTS ANNOUNCED 4/23

AWARDS GALA 6/13

COMPETITION OPENS 1/28

EARLY BIRD 1/28 - 2/8

DEADLINE FOR ENTRIES 3/8

NOMINEES NOTIFIED 4/1



ELIGIBILITY

  • All entries are subject to eligibility review and approval.

  • Submissions are accepted ONLY for work produced by and/or for a Southern California-based company and presented to the public in calendar year 2018.

  • Joint, team, and individual entries are acceptable.

  • Entries may be from ThinkLA members or non-members.

  • There is no limit on the number of entries an individual or company may submit, but there is a limit of two (2) categories per entry. If an entry is entered into more than 2 categories, additional entries will be removed from judging and fees will not be refunded.

    QUESTIONS? Contact us at awards@thinkla.org

ENTRY

1. REGISTER

If you're new to the awards, you’ll need to create a login on the Awards site.

The information you'll need is:

  • Your contact info

  • Entry name

    • Campaigns: the title of the spot or campaign

    • Companies: the company being nominated

    • Individuals: the individual being nominated

      • Please submit a headshot (jpg or png)

  • The category you're entering into

  • A thumbnail image that represents your entry

2. COMPLETE A SHORT FORM

  • Campaign Achievement Awards

    Submit a PDF document using the Campaign Achievement Awards docx file.

    • Please provide a short paragraph describing the current situation in the category or with the brand, or both.  It can be a major opportunity or challenge, but it should quickly and simply set the stage for why this campaign is so important.

    • What were the campaign’s objectives?  Please state the objectives in a way that can be measured and referenced in the results section.  The objectives and results must tie together.

    • Who was the target audience? Please state with as much specificity as possible, including age/demo, any behavioral characteristics, any first/third party data descriptions, etc.   Also, if there was more than one target audience, please include all audiences.

    • What were the insights that shaped the idea, and how are they relevant to the brand and target audience? When sharing insights, please share the source and/or the methodology of the research from which the insights were derived.

    • What was the creative/strategic solution? What channel(s) were used?

    • Please make sure results map back to your objectives.  They can be anything that can be directly correlated to your marketing activity, including but not limited to changes in sales, awareness, brand attitudes, etc.

  • Company Achievement Awards

    Submit a PDF document using the Company Achievement Awards docx file.

    • How is this company a leader in the industry? How is this company viewed by members of the community, including employees, clients, partners, investors, the press, and members of our community at large?  Please provide very specific examples and quotes from community members if possible.

    • What are this company’s strengths in innovative thinking, problem solving and/or recognizing business opportunities?  Please provide very specific examples including but not limited to awards, patents, press recognition, etc.

    • How has this company contributed to the ThinkLA community in any or all of the following capacities: knowledge sharing, training, charity work, industry events, or any other substantive way?  Please provide very specific examples and, if possible, some measurable impact that they have had on the community.

    • How has this company helped to promote the ideas of diversity, inclusion and gender by connecting diverse groups of committed, collaborative, and unique individuals in pursuit of a common goal?  Please provide very specific examples.

  • Silicon Beach Startup Award

    Submit a PDF document using the Silicon Beach Startup Award docx file.

    • Some of the biggest innovations and most successful businesses have completely disrupted certain categories with a new and different approach to business. Examples are businesses like Netflix, Uber/Lyft, airBnB. Please describe in detail what you’re attempting to disrupt.

    • What is the biggest unmet need that your product or service fulfills? What proof do you have that the need is strong, and what is your unique approach in filling the void. Are you using proprietary methods, or data/info/tools only you have access to? Have you created a new piece of software or other technology that is really transforming an industry?

    • Who are your competitors, and how are you better than them. Please be very specific here. How are you grabbing/going to grab business from well-entrenched competitors?

    • Please provide at least one case study that shows you’ve been successful. It can be any measure, including but not limited to sales, customer acquisition, customer satisfaction, profitability, industry awards, etc.

  • Individual Achievement Awards
    Submit a PDF document using the Individual Achievement Awards docx file.

    • How is this individual a leader in the industry? How is this individual viewed by members of the community, including colleagues, clients, partners, and members of our community at large?  Please provide very specific examples and quotes from community members if possible.

    • What are this individual’s strengths in innovative thinking, problem solving and/or recognizing business opportunities?  Please provide very specific examples including but not limited to work they’ve done, awards they’ve received, etc.

    • How has this individual contributed to the ThinkLA community in any or all of the following capacities: knowledge sharing, training, charity work, industry events, or any other substantive way?  Please provide very specific examples and, if possible, some measurable impact that they have had on the community.

    • How has this person helped to promote the ideas of diversity, inclusion and gender by connecting diverse groups of committed, collaborative, and unique individuals in pursuit of a common goal?  Please provide very specific examples.

3. UPLOAD SUPPORTING MATERIALS AND URL LINKS

Please note that supporting materials are optional, but strongly recommended, especially videos:

  • Videos (max size 2 GB, max length 4 minutes).

  • Screen shots or descriptive images (no more than 5 per entry, .jpg or .png, 72DPI).

  • URL link (no more than 3 per entry): Can be commercials, websites, demos from technology partners and/or ad servers, etc.

  • For individual awards, please submit a headshot (jpg or png)

SPECS

For technical advice and support please contact Iceberg on Twitter or via email.

  • DOCUMENTS
    All documents must be submitted in PDF format.

  • VIDEOS
    Our video is powered by Vimeo, We strongly suggest following their recommended settings to leave the judges with the best impression, http://vimeo.com/help/compression.

  • IMAGES
    Screen shots or descriptive images (no more than 5 per entry, .png or .jpg, 72dpi, maximum size 11x17).

  • LINKS
    Any entry that contains interactive content must provide a URL link to the live site, mobile application or game. Links can be commercials, websites, demos from technology partners and/or ad servers, etc. No more than 3 links per entry.
    Password information must be provided on the PDF document for protected sites 
    * Link must be live through December 2019

  • COMPANY LOGO (COMPANY AWARDS ONLY)
    High resolution files only, .png or .jpg, please.

  • AUDIO
    We accept .mp3, .wav and .ogg files. 

HOW WE DETERMINE THE WINNERS

  • Campaign Achievement Awards

    • Phase One: The ThinkLA screening committee, comprised of senior marketing professionals, will evaluate and score all entries. The top entries in each category will be determined.

    • Phase Two: An independent panel of highly acclaimed industry experts will determine the winners.

  • Company Achievement Awards

    • Phase One: An independent panel of highly acclaimed industry experts will score all nominees. The top entries in each category will be determined.

    • Phase Two: the ThinkLA community will vote for their favorites in each category. 

  • Individual Achievement Awards

    • Phase One:The ThinkLA screening committee, comprised of senior marketing professionals, will evaluate and score all nominees. The top entries in each category will be determined.

    • Phase Two:The winner will be selected in each category, based on popular vote by the ThinkLA community. 

Please note that all public votes must be from individuals who work in the the advertising/marketing community, and they are allowed only one vote. Votes cannot come from consumers, outside of the United States, nor should anyone be incentivized to vote. If our system detects any fraudulent votes (bots, multiple votes from an IP address, etc.), that entry will be invalidated and no refunds given.


FEES**

Earlybird Regular
Campaign$200$250
Company$120$170
Individual$25$40

** 10% discount for corporate members.

Your entry is not considered final until payment is received. 
Payments can be made online or by mail.

Make checks payable to:
ThinkLA
Attn: Linda Schwab
3535 Hayden Ave., Suite 300
Culver City, CA 90232

THERE ARE NO REFUNDS FOR ENTRY WITHDRAWALS, unless deemed ineligible by ThinkLA. A $50 processing fee will be retained for ineligible campaign award entries.

QUESTIONS? Contact us at awards@thinkla.org