In July 2006, three leading organizations in our industry – the Los Angeles Advertising Agencies Association, the Ad Club of Los Angeles and the Magazine Representatives Association – merged to create a new organization called ThinkLA. ThinkLA is a nonprofit, mutual benefit 501(c)(6) trade association. ThinkLA was born to promote Los Angeles as a world center of creative thinking and innovation in marketing and media and to bring more clients and talent to the region and we are proud to say that we couldn’t do that without our talented ThinkLA staff and devoted board and committee.


ThinkLA’s mission is to connect and inspire the Southern California marketing community. Our goal is to facilitate business growth and promote the intellectual infrastructure for creativity. We bring together creators, buyers, and sellers and help our members stay ahead of the curve and prosper in the rapidly evolving advertising ecosystem.

We do this by:

• Creating dynamic thought-leadership programs that deliver actionable insights at live events and through online networks;

• Providing quality networking opportunities that connect our community;

• Championing Southern California as the place where the best marketing work in the world is being invented;

• Fostering a welcoming community for diversity and growth opportunities for the next generation of advertising, marketing, and media leaders.

ThinkLA is the go-to resource for advertising, marketing, and media in Southern California, and we are building a legacy for future leaders in our industry.


ThinkLA offers unique membership experiences, unparalleled networking and social activities, year-round professional development through our events and programs, volunteering opportunities and and industry events for charities like Ad Relief, and promotes relevant news and content for it’s members and over 15,000 newsletter subscribers.


We believe that the best ideas come from collaboration. We showcase innovative and results driven interactive marketing. In doing so, we increase our collective community knowledge and inspire future success for the LA marketing community.


What are the IDEA Awards?
ThinkLA established the Awards in 2011 to celebrate the achievements of our community's advertising and marketing leaders. Our objective is to showcase exceptional creative, innovative and results-oriented work; and in doing so, increase our collective knowledge and inspire future success.

What are the dates of eligibility?
Work produced by and/or for a Southern California-based company and presented to the public in calendar year 2018.

What is the entry deadline?
Click here for the most up-to-date deadlines.

Can I submit the same entry in more than one category?
Yes, there is a limit of two (2) categories per entry. Please make sure the supporting documents are correct for each entry. If an entry is entered into more than 2 categories, additional entries will be removed from judging and fees will not be refunded.

Does it have to be paid media?

How do I submit my entry?
Please click here to register and follow the 3 easy steps to submit an entry.

What are the technical requirements?
You can find those details here.

Do you have any tips on what to submit in an entry?
Written submissions should be should be clear, concise, and free of jargon and exaggeration. Provide as many specific examples as possible. Videos are strongly recommended: create a video that captures the actual interactive and creative experience. Provide as close to an original user experience as possible.

What is your publishing policy?
All creative materials and briefs become the property of ThinkLA. By entering work into the ThinkLA Awards, you automatically grant ThinkLA the right to make copies, reproduce and display the creative materials and written information for educational and promotional purposes such as, but not limited to, the ThinkLA web site, newsletter, and the Awards Gala. Should your entry be selected as a finalist, ThinkLA will contact you to provide approved information and supporting materials for the Gala.

What are the entry fees? What are my payment options?
Click here for fee and payment information.

Are there any discounts?
Yes, entries are discounted during the early bird period.

What is the judging process?
Please click here for judging information.

How will I be informed if we are finalists?
Nominees will be notified via email April 1 and featured on ThinkLA's website. All finalists will be announced April 23.

How will I be informed if we win?
Winners will be announced at ThinkLA's Awards Gala on June 13 at the Beverly Hilton.

Please direct questions about the awards program, how to enter or nominate, judging or other details to awards@thinkla.org.
For technical help with the entry site, please contact support@icebergapp.com or @icebergapp on Twitter.
For more information about ThinkLA, click here.