Jenny Lindquist
Sr. Director, Full Funnel Marketing,
Mars
Chicago, IL

Jenny Lindquist is a dynamic marketing leader specializing in full-funnel marketing for the Accelerator portfolio at Mars. She is responsible for crafting breakthrough integrated marketing strategies and activations across Pop-Tarts, Rice Krispies Treats, RXBAR, Nutri-Grain and Pure Organic - owning paid media, influencer and social media, PR/earned, and the creative that brings it all to life. She also co-leads the marketing transformation agenda, and has redefined how the organization prioritizes data-driven marketing to unlock growth.

Her most notable career achievement has been leading the creation of the Pop-Tarts Bowl - a bold, culture-driving brand platform that transformed a standard college football sponsorship into a viral sensation. The campaign secured a Cannes Lions Grand Prix and delivered the biggest earned media moment in Kellanova history. With a 17x ROI, it not only redefined how brands show up in sports but also became a case study in modern marketing.

Her work has earned top industry accolades, including the 2024 class of Ad Age’s 40 Under 40, a Grand Clio, multiple Gold Effies and Cannes Lions awards, Super Reggie and a recipient of Chicago Ad Federation’s Rising Star.

With extensive agency and client-side experience spanning global markets, she brings a sharp strategic vision and passion for creative excellence. When she’s not shaping breakthrough, data-driven campaigns, she’s a proud mom to two young daughters, and a lover of the outdoors and music festivals.