Walter T. Geer III
SVP, Group Creative Director, Digital + Innovation, TBWA\ WorldHealth
As SVP, Group Creative Director \ Digital Experience + Innovation at TBWA\WorldHealth, Walter Geer is responsible for creating transformative digital and innovative creatives solutions for clients. He is most notably known in the advertising space for creating compelling mobile advertising experiences that have re-invented and revitalized the way brands and advertisers connect with consumers through a multitude of digital platforms.
A 20-year veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.
Prior to TBWA\WorldHealth, Walter was Vice President and Creative Director at Verve, where he ran design and engineering teams responsible for the company’s creative production and innovation. Walter joined Verve from Pointroll (Gannett) where he was Vice President Product Strategy.