Lauren Sokol
Creative Strategist
Goodway Group
New York City, NY

Lauren Sokol is an insight-led creative strategist who believes the best ideas sit at the intersection of audience behavior, brand integrity, and performance. She leads creative strategy at Goodway Group, guiding cross-functional teams through data-informed creative direction across paid media campaigns. Her background spans global brand management and strategic client leadership for both global and Los Angeles–based sports brands and properties, shaping her perspective that creative storytelling, rooted in measurable performance, drives meaningful growth.