Lizzy Bilasano is the Head of Creative Strategy at Whalar, the world's leading independent Creator and social agency, where she leads North America's creative strategy team in crafting culturally-resonant solutions that forge meaningful connections between brands and Creators.

Drawing from her Filipino-American heritage and background as a professional dancer, Lizzy brings a uniquely dynamic perspective that transforms innovative thinking into compelling creative strategies. Her multidisciplinary experience as a performer, creator, and creative strategist enables her to choreograph breakthrough campaigns for global powerhouses including LVMH, M·A·C Cosmetics, Nike, Nestlé Health Sciences, and Estée Lauder, consistently delivering results that push creative boundaries.

Lizzy has showcased her expertise as a sought-after panelist at premier industry events like Cannes Lions, SXSW, and Marketing Brew, where she has championed the power of creative storytelling and cultural relevance in shaping the Creator Economy.  In addition, she has served as a judge for key industry award shows, lending her key strategic eye to recognize and celebrate innovative creator-led campaigns. 

Lizzy's craft extends far beyond traditional creative strategy - she's a creative polymath whose expertise flows seamlessly between concept and craft in advertising, and the visual/performing arts. As a dedicated champion for diversity in creative leadership, she actively creates pathways for women of color to thrive in the industry, fostering an ecosystem where different perspectives aren't just welcomed, but essential to pushing creative boundaries. Through mentorship and advocacy, she's helping architect a future where the next generation of creative leaders reflects the rich diversity of the stories they tell.