Marcus Wesson
The Vandals Collective
Los Angeles, CA

Marcus Wesson has spent his career doing something most agencies only talk about: making advertising that people actually want to encounter. Named to the Adweek Creative 100, he's led creative at the highest levels as ECD, CCO, and trusted collaborator to brands like Honda, Nissan, Activision, and Nestlé, earning recognition from the One Show, the Clios, D&AD, the Webbys, and a handful of other places, including, improbably, a couple of major motion pictures.

What drives him isn't the hardware. It's what he calls "unusual projects that take a step back and rethink paradigms", the kind of work that doesn't just sell something but changes how a brand is felt. Over a career leading multidisciplinary teams across every medium the industry has thrown at him, he's developed a consistent point of view: that the most effective creative isn't the most expected.