As EVP, Head of Innovation, Michael leads the Innovation practice at Carat US and works with clients

and teams to build strategies that help prepare brands for the future consumer (near & far). He is a

specialist turned generalist with experience and deep interest in emerging trends, youth culture,

gaming, nascent tech, AI, branded content, data driven solutions, and decentralized experience

implications.

His role is to anticipate the ever-changing value dynamic between brands, consumers, and media and

help take measured steps to experiment and learn. He has lately been focused on exploring new forms

of incentive structures, consumer connection points, and new business models for brands via AI, spatial

experiences, and blockchain application.

He previously led Global Strategy for Xbox, overseeing Xbox’s biggest console launch to date alongside

some of their biggest title franchises.

He has had the pleasure of working in various roles to garner a diverse perspective from Integrated

Comms, Mobile, Global Strategy, and most recently Innovation.