Shannon Pruitt
Co-Founder and President
BBQ United and BBQ World Cup & Expo
Los Angeles, CA

Shannon is Co-Founder and President of BBQ United and BBQ World Cup & Expo, launched in 2025 as a first-of-its-kind platform fusing live events, content, and culture. Most recently a senior leader at Stagwell, she brings decades of experience driving growth for Fortune 500 brands across tech, entertainment, sports, retail, and CPG, building campaigns that connect consumers to brands through compelling storytelling and media innovation.

A true CMO-level practitioner, Shannon has built her career at the intersection of creative and media, developing omni-channel strategies, commercializing disruptive technologies, and leading cross-functional global teams to deliver results. Her ability to bridge brand narrative with execution and makes her uniquely positioned to design, develop and deploy strategies and campaigns where creativity and media strategy converge to drive real consumer impact.