Tanya Michaca
VP, Brand Strategy
Canvas
New York, NY

Tanya Michaca is a media and marketing leader with over 20 years of experience in helping brands connect with multicultural audiences, with a strong focus on the U.S. Hispanic market. She’s spent her career digging deep into cultural insights to help companies show up in ways that are authentic, relevant, and impactful. As VP of Brand Strategy, Canvas Worldwide, she helps lead the company’s US Hispanic media strategy, challenging the comfortable to drive consumer engagement and business growth. Whether it’s through storytelling, media, or partnerships, she’s passionate about creating work that not only drives results but also reflects the rich diversity of today’s consumers. Before Canvas Worldwide, she held roles at Omnicom, TelevisaUnivision, and Telemundo, leading media for brands like McDonald’s, Statefarm, and AT&T among others. She is a champion of multicultural excellence and her genuine commitment to collaboration is rooted in cultural understanding, and a strong belief in the power of representation.